Tobi Rose

Tobi Rose is a successful British fashion stylist. Her professional career includes collaborations with brands and celebrities. However, Tobi Rose is known to the general public primarily as the fiancée of the popular British TV presenter Will Best. The couple have been together for almost 15 years, and in October 2026 they became parents for the first time.

In this article, we’ll take a look at her biography and discuss her career and personal life.

Biography

Little is known about Tobi Rose’s early years. She has not given any detailed interviews about her childhood, parents or education, and in public she speaks mainly about her work.

Judging by her professional portfolio, her interest in fashion and the visual arts developed long before the name Tobi Rose began to appear in the news in connection with Will Best. Her work includes fashion photo shoots, advertising campaigns and editorial shoots.

Tobi lives in London. In May 2024, she and Will showed journalists round their flat in Hackney. The couple’s home was in Lion Mills – a former Victorian-era cotton mill on Hackney Road. The premises were converted into residential accommodation in the 1990s. It used to house a photography studio.

The TV presenter explained that they have different tastes when it comes to interior design: he prefers minimalism and clean lines, whilst Tobi loves bright colours, unusual objects and more vibrant interiors. At the time, the couple were planning to move to a more spacious home.

Tobi has other creative interests as well. Will mentioned that his partner does pottery and creates her own pieces.

Will Best:

Tobi and I have very different taste. I like clean lines, and grids – clearly – with low mid-century furniture. Tobi’s style is more maximalist and colourful. She’s an amazing artist and has recently taken up ceramics. I love her stuff in this space – the juxtaposition just works.

Personal life

Tobi Rose rarely appears on entertainment programmes and is seldom the subject of gossip columns. Journalists glean most of what they know about her personal life from Will Best’s social media posts and his interviews. The couple prefer not to turn their relationship into a public spectacle.

Relationship with Will Best

The couple’s love story began in March 2011. Years later, Will Best would fondly look back on the early days of their romance. In March 2026, the TV presenter shared a nostalgic post marking their 15th anniversary, revealing that he first met Tobi on the street on his way to a nightclub in Hackney. According to Will, he had to work incredibly hard that night just to make a good impression and win her over.

In July 2024, after more than a decade together, their relationship reached a new milestone. During a romantic getaway to Tuscany, Italy, Will popped the question, and Tobi happily accepted. While the news of their engagement quickly made headlines, the couple has been in no rush to walk down the aisle and has not publicly announced a wedding date.

Will has often joked about their potential wedding plans in interviews. He shared that after the proposal, Tobi expressed a wish to get married in Tuscany where they got engaged, to which the presenter jokingly replied that such an destination wedding might turn out to be a bit too expensive.

Despite Will Best's high-profile career on major UK shows like Big Brother and Strictly Come Dancing, the couple has successfully maintained a low profile. Their joint photos appear on social media only on special occasions, and they rarely share intimate details of their family life with the press, choosing instead to keep their long-term bond grounded and private.

Children

In September 2026, Will Best announced that he and Tobi Rose were expecting their first child. He timed the announcement to coincide with the start of the new series of Strictly Come Dancing in which he was competing. The presenter posted photos from his holiday, amongst which fans spotted a picture of Tobi, who was pregnant.

On 15 October 2026, Will announced the birth of his son. The boy was named Sonny Best. The presenter later clarified that the baby was born on the morning of 11 October.

In a post featuring their first family photos, Will showed the newborn in his arms and thanked Tobi. He called her a true miracle and admitted that they had both already begun to feel like tired but very happy parents.

Interesting! Will Best and Tobi Rose also have a pet – a dog called Sandwich. Will had previously joked that looking after her had been a sort of rehearsal for parenthood for the couple. The TV presenter has repeatedly referred to the dog as his son. In one of his posts, he thanked Tobi for looking after the dog and joked that she reminds him of how important it is to pick up after the dog during walks.

Career and Professional Portfolio

Tobi Rose prefers to work behind the scenes, specializing in fashion styling, still life, commercial projects, and moving images. Over the years, she has built a solid reputation as a freelance fashion stylist and costume designer. Her official portfolio website, tobi-rose.com, serves as a high-end digital showcase displaying finished looks, editorial campaigns, and the results of her creative collaborations with renowned photographers and industry professionals. Her client list spans major global brands, including high-fashion powerhouse Tom Ford, trendsetting icon Alexa Chung, and major commercial labels like Foot Locker, Stella McCartney Kids, and Pringle of Scotland.

Notable Projects and Editorial Highlights

Tobi’s published work is heavily featured across prominent fashion publications and advertising campaigns. Some of the most notable highlights from her portfolio include:

• Wonderland Magazine (August 2017): Tobi co-styled the vibrant ‘Summer Haze’ editorial shoot in collaboration with fellow stylist Terri Higgins.
• Blanc Magazine (June 2018): Her creative vision was central to the ‘Windows Of Perception’ editorial layout. Tobi spearheaded the styling, working alongside the photography duo Ilka & Franz and set designer Philip Bailey to create a visually striking concept focused on avant-garde fashion accessories.
• Revamp Magazine (October 2023): In a unique crossover of her personal and professional life, Tobi acted as both stylist and creative director for an exclusive feature with her partner, Will Best. The shoot accompanied an interview where the presenter discussed his television career and the highly anticipated relaunch of Big Brother.
• Commercial Campaigns: Tobi has also lent her expertise to major retail platforms and designer labels, directing shoots for David Beckham’s DB Eyewear, luxury fashion The Outnet, and the iconic American design house Coach.

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